Killtec
(2024)
Edgy Streetwear Brand
Location
Miami, Florida
Industry
Fashion
My role
Art Direction Logo Restyling Visual Identity
Challenge
Killtec Apparel is a fast-growing streetwear brand founded by influencers TJR Trades and Cxrson, known for bold capsule drops and a raw, underground aesthetic. With millions of followers and rising global momentum, the brand needed a cohesive identity and e-commerce experience to scale with its growth and match the high energy of its audience.
Solution
As part of the Persius Creative team, I led the art direction and development of Killtec’s brand identity. We refined a bold logotype from one of their merch pieces, transforming it into a distinctive, scalable wordmark. I also art directed the web and motion design, including a custom animated bat logo and 3D sketch-style preloader that captured the brand’s raw edge. The new Shopify store was crafted for mobile-first hype, featuring animated grunge textures and an optimized checkout flow. We capped off the launch with high-impact Times Square billboards, turning digital momentum into real-world presence.
Killtec
(2024)
Edgy Streetwear Brand
Location
Miami, Florida
Industry
Fashion
My role
Art Direction Logo Restyling Visual Identity
Challenge
Killtec Apparel is a fast-growing streetwear brand founded by influencers TJR Trades and Cxrson, known for bold capsule drops and a raw, underground aesthetic. With millions of followers and rising global momentum, the brand needed a cohesive identity and e-commerce experience to scale with its growth and match the high energy of its audience.
Solution
As part of the Persius Creative team, I led the art direction and development of Killtec’s brand identity. We refined a bold logotype from one of their merch pieces, transforming it into a distinctive, scalable wordmark. I also art directed the web and motion design, including a custom animated bat logo and 3D sketch-style preloader that captured the brand’s raw edge. The new Shopify store was crafted for mobile-first hype, featuring animated grunge textures and an optimized checkout flow. We capped off the launch with high-impact Times Square billboards, turning digital momentum into real-world presence.
Killtec
(2024)
Edgy Streetwear Brand
Location
Miami, Florida
Industry
Fashion
My role
Art Direction Logo Restyling Visual Identity
Challenge
Killtec Apparel is a fast-growing streetwear brand founded by influencers TJR Trades and Cxrson, known for bold capsule drops and a raw, underground aesthetic. With millions of followers and rising global momentum, the brand needed a cohesive identity and e-commerce experience to scale with its growth and match the high energy of its audience.
Solution
As part of the Persius Creative team, I led the art direction and development of Killtec’s brand identity. We refined a bold logotype from one of their merch pieces, transforming it into a distinctive, scalable wordmark. I also art directed the web and motion design, including a custom animated bat logo and 3D sketch-style preloader that captured the brand’s raw edge. The new Shopify store was crafted for mobile-first hype, featuring animated grunge textures and an optimized checkout flow. We capped off the launch with high-impact Times Square billboards, turning digital momentum into real-world presence.
Credits
Agency: Persius Creative Creative Direction: Shervine Dolatshahi, Arash Nazerpour Art Direction & Design: Jovana Ranđelović UI/UX: Jay Vu, Miloš Dragutinović 3D & Motion: Jay Vu Web Development: Persius Creative, Јаy Vu Video Editing: Sarah Carranza *Our scope did not include clothing or apparel design.
