Millee
2025
AI Recruiting Workspace
Location
Los Angeles, CA
Industry
AI
My role
Art Direction Logo Design Visual Identity
Challenge
Millee is an AI chatbot designed for recruiters within the Generate platform, turning recruiting knowledge and workflows into actionable, intelligent guidance. In a crowded AI and recruiting tech landscape, Millee needed a brand that communicated expertise and reliability while remaining approachable and human. The identity had to feel intelligent, growth-oriented, and trustworthy, while scaling seamlessly across complex platform interfaces, data-heavy workflows, notifications, and future touchpoints. Every interaction needed to feel intentional, cohesive, and unmistakably Millee.
Solution
I was responsible for leading the visual identity for Millee, developing an “always ascending” logo that reflects continuous growth and momentum. The mark features an M-shaped icon inspired by ascending bar charts, architectural foundations, and dynamic wave patterns, symbolizing revenue growth, solid infrastructure, and AI adaptability. To bring the brand to life, we created animated logo variations and UI motion assets that showcase the platform in action. The visual system balances clarity in data-rich workflows with a warm, approachable tone, transforming complex insights into digestible guidance while reinforcing Millee’s professional yet human personality.
Millee
2025
AI Recruiting Workspace
Location
Los Angeles, CA
Industry
AI
My role
Art Direction Logo Design Visual Identity
Challenge
Millee is an AI chatbot designed for recruiters within the Generate platform, turning recruiting knowledge and workflows into actionable, intelligent guidance. In a crowded AI and recruiting tech landscape, Millee needed a brand that communicated expertise and reliability while remaining approachable and human. The identity had to feel intelligent, growth-oriented, and trustworthy, while scaling seamlessly across complex platform interfaces, data-heavy workflows, notifications, and future touchpoints. Every interaction needed to feel intentional, cohesive, and unmistakably Millee.
Solution
I was responsible for leading the visual identity for Millee, developing an “always ascending” logo that reflects continuous growth and momentum. The mark features an M-shaped icon inspired by ascending bar charts, architectural foundations, and dynamic wave patterns, symbolizing revenue growth, solid infrastructure, and AI adaptability. To bring the brand to life, we created animated logo variations and UI motion assets that showcase the platform in action. The visual system balances clarity in data-rich workflows with a warm, approachable tone, transforming complex insights into digestible guidance while reinforcing Millee’s professional yet human personality.
Millee
2025
AI Recruiting Workspace
Location
Los Angeles, CA
Industry
AI
My role
Art Direction Logo Design Visual Identity
Challenge
Millee is an AI chatbot designed for recruiters within the Generate platform, turning recruiting knowledge and workflows into actionable, intelligent guidance. In a crowded AI and recruiting tech landscape, Millee needed a brand that communicated expertise and reliability while remaining approachable and human. The identity had to feel intelligent, growth-oriented, and trustworthy, while scaling seamlessly across complex platform interfaces, data-heavy workflows, notifications, and future touchpoints. Every interaction needed to feel intentional, cohesive, and unmistakably Millee.
Solution
I was responsible for leading the visual identity for Millee, developing an “always ascending” logo that reflects continuous growth and momentum. The mark features an M-shaped icon inspired by ascending bar charts, architectural foundations, and dynamic wave patterns, symbolizing revenue growth, solid infrastructure, and AI adaptability. To bring the brand to life, we created animated logo variations and UI motion assets that showcase the platform in action. The visual system balances clarity in data-rich workflows with a warm, approachable tone, transforming complex insights into digestible guidance while reinforcing Millee’s professional yet human personality.
Credits
Agency: Persius Creative Creative Direction: Shervine Dolatshahi, Arash Nazerpour Art Direction & Design: Jovana Ranđelović Motion: Sarah Carranza
