I was responsible for designing the logo and shaping the core visual identity for Lilopro as part of the Persius Creative team, translating its AI-driven approach into a clear and engaging visual language. The mark combines a sparkle, symbolizing AI intelligence and a camera flash, captured in motion within a viewfinder, while two curved lines represent the connection between photographers and clients. A playful serif typeface balances credibility with approachability, while the name hints at optimism and future-thinking. This extends into the platform, where darker tones and immersive imagery define the photographer experience, while lighter layouts feel more approachable for clients. Gradients create soft transitions, and circular image frames echo the logo’s forms, tying everything into a cohesive, adaptable system across touchpoints.